“One of the issues is that many technology companies, most of the time, work on the dreams of their engineers and not on their customers dreams”
“Anglicism that refers to the concept that defines the position of a brand within a culture. The company attracts consumers through the senses and manages to maintain a loyal and stable relationship because it is able to introduce emotion in the way it relates. “
Tom Peters. Leading management and innovation guru.
“The trader is interested in creating, communicating, and delivering value to a target market and profit from it … C.C.O.V.O.G” by Philip Kotler
“What are the consequences that we must analyze in order to make sense of profitability? by David Reibstein.
“Go out, live with your client and learn much more than what you could get to know with the reports from your marketing team” by Philip Kotler.
In simple terms, what does strategy means? it’s what’s going to make a particular organization to be different, providing a competitive advantage. “By Michael Porter.
I think marketing is being replaced by connectors …” By Kevin Roberts.
“Are there winning strategies? … There are winning strategies and the evidence are the winning companies” by Philip Kotler.