“Today customers expect brands to be part of their lives so they feel connected and committed to them” by Mohanbir Sawhney.
“… Everywhere in the world we wonder “How to be attractive to women? … The issue is to bring women into all our work” by Paco Underhill
How are you managing your loyalty strategy? Satisfaction does not equal loyalty. We invite you to visit our PDAIII service.
The road to making consumer decisions.
“Are there winning strategies? … There are winning strategies and the evidence are the winning companies” by Philip Kotler.
“Flip the Funnel”.
“Innovation is a function of ideas to value”
“Everyone thinks that innovation is the new product … there is innovation to product but then comes the innovation to concept … but what I bet on is the innovation in the business model” by Luigi Buratti Valdes.
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