“Most companies do research and development. That means spending a lot of money and investing it on the development of knowledge and on the research area and then developing products and placing them on the market. What makes “Connect and develop” with this word game is the idea that instead of inventing all by yourself we talk about having it very clear how to handle the consumer/costumer needle and what is more important to realize how to connect with the rest of the world with values, ideas … “by Larry Huston.
“Then I started thinking about what are the problems of marketing in which CEOs must personally be involved. And the answer, again, is that CEOs just want to get involved personally if a problem has to do with multiple product divisions, multiple countries, multiple channels … “by Nirmalya Kumar.
“You gain more credibility for the questions you ask than the stories you tell” by Jeff Thull.